Introductions are an important and useful part of a company's marketing communication or public relations program. You see them whenever a company needs to introduce itself or new products to potential customers. Other occasions include introducing a new executive to shareholders and customers or announcing a new location for the business. Businesses send notices or letters of introduction through the mail or using email newsletters or website articles.
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January 20, 2023
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How to properly introduce a company.
Introducing a Company
When introducing a new business to potential customers, be sure to send a complete message. Emphasize the name and address of the business. Tell the reader how it started and what products or services it offers. Stress the benefits of using the products or services.
If there is an opening event, invite the recipient to attend. Ask the recipient to become a customer by signing up for a discount card or taking advantage of a special offer. Tell how to learn more about the new company and close by expressing hope that the person will become a customer.
